Emails, and Emailing in Kunversion
- Gmail Limits & Automated Emails
- Sending Emails to Leads
- Email History
- Drip Campaigns
- Canned Responses
- GMail Mobile Apps
Automated Emails in Kunversion
As you may have found out, or know, Kunversion sends a lot of email for you automatically. The more you know about what these emails are and how to control them, the sooner you can effectively utilize Kunversion to fit your precise needs.
You may have noticed that the system doesn't put all of its various communication types in one place. It's a very complicated system, and as such it is important to separate those email events. For example, the Listing Alert information is in a tab all on its own, because there are several tools associated not only with setting up these alerts, but viewing the specific, recent properties those alerts pertain to.
Once you get the hang of what goes on with leads (a lot of which is explained in detail on this page) it will be easier for you to identify what component of the system you want to adjust or focus on. This gives you much greater control over things that you would otherwise have.
Additionally, the vast majority of what makes Kunversion successful is based on all the emails we send out. Without emails, you have zero prospecting and marketing prowess. So, let's start by breaking down the emails into 3 archetypes.
1. Static Emails (like drip campaigns)
These emails bear no relation to what a lead or prospect, or client is doing on your website or interacts with you. It exists as a gap-filler, to keep you in touch when nothing happens with that person.
2. Dynamic or responsive emails (like system emails)
These emails respond to a specific action a lead takes on your site. They are always relevant to the lead.
3. Proactive/Marketing Emails (like lisitng alerts and valuations)
These emails exist to prompt your lead to return to your Kunversion site to generate activity that you can followup on.
*Note - All HTML Based Emails, Listing Alerts, Monthly Reports, Sent Properties Emails, anything that is formatted (Basically, anything that is not a drip campaign or text message) contains a copy of the latest Blog Post on your Kunversion site. Those of you who like to run Newsletters? No need for separate emails! Just blog and your leads will see them included in your emails to them!
Now that you know about these types, the ones that people generally wish to control are the static emails. They are customizable in Kunversion. To learn more about how to control these emails, you can read about drip campaigns on this page. Some emails cannot be changed, such as system emails. These are finely tuned to have the best chance at getting a reply, but you generally won't notice them because they are always relevant to the person they were sent to. However, they are intended for leads you are not really working with. Please note, any internet lead, even someone who you might have talked to, is a cold lead, until they commit to a further specific action, at bare minimum, perhaps a mortgage pre-approval. That being said, the static emails can be controlled with lead statuses, which you will learn about when reading up on, or watching videos on Lead Organization.
Really, how hard could it be? Pretty easy actually. Kunversion integrates into Gmail by simply depositing all communications (aside from system emails) into Gmail. It also directly utilizes Gmail to send mail. It does this by using your Gmail account, which is why you need to sync Gmail with Kunversion. You interface with these functions via a Leads' details panel. If you open one up, you can see that you're able to click on their email address to email them:
When you click on the address, it opens a compose window in a new tab, which you would use to write your email, and send it. The sent message appears in your Sent folder in Gmail. Now, you'll notice that to the right of the Leads email address, there are two links. One next to Out & In. They are dates, the dates pertain to the last email that was sent Out to that lead, and the Last email that the lead sent to you. Clicking on one of these links does something very simple. It opens Gmail to show you with a search, which were the last emails that were sent out or received from that lead.
As soon as you see this opened in the new tab, hit the little grey X at the top right of the filter to see the email history listed for that lead. As you can see, should you delete any emails that pertain to this lead out of Gmail, then this function won't be very useful if you need to find that email in the future, it will be gone forever.
Emails are sent in different ways through Kunversion. We need to break them down:
- Drip Campaigns
- Listing Alerts
- System Emails
Drip Campaigns are sent via Gmail. As are the emails you send yourself! These emails will be stored in your leads email history, for which we include a handy tab, which is visible when you open a lead:
It stores all the Drips and Emails you sent/recieved to & from that lead.
Listing Alerts are not stored in the system. You may find that odd, and some people attempt to circumvent this. But, you should always keep in mind, this is designed for volume. So, we have a way for you to view the listings associated with the alerts that have been sent to your leads. When viewing a lead, click on the alerts tab, and then click on Alert Results.
The smaller tile photos are listings that would have been sent to that lead, and the larger photos are the lisitngs the lead has viewed!
System emails are auto-followups and other events that can occur with leads. When you are viewing a lead, you can look nearer the bottom of their overview tab, and find "Notifications"
This list will contain all manner of events that may have triggered a system email to send! You can see the different types of system emails here.
Drip campaigns are Broken down into two types.
- The Kunversion Default campaign (investor email, etc.)
- Custom Campaigns made by you, or sometimes your Broker
Realtors, Teams, and Agencies use drip campaigns in all kinds of different ways. If a drip campaign is not working for your particular situation, you can change it! In fact we encourage you to take the time to design a campaign that works for you, when you have the time! If you don't like some of the drip emails going out, just change them into emails that you want going out instead, to best compliment your current efforts.
1. Visit Settings in Gmail, and click on the Labs tab, and search for Canned Responses. Then, click on Enable, and Save Changes.
2. Go to Compose a message, and if your Signature is in the body of the Email, Delete it.
3. Write an email that you want to save, and then click on the small down arrow at the bottom right corner, and under the light Grey "Save" section, click on New Canned Response...
4. You'll be prompted to give your response a name for reference in the Canned Responses menu. After it's in there, you can use it whenever you compose a new email!
- Top Tip! If you save your Email Signature as a canned response, you can insert it whenever you need to very quickly!
One of the critical features of Gmail is extending this functionality into the mobile universe. You have a few options, but primarily you'll either be concerned with the Official Gmail app on iPhone, or on Android.
It's important to note that Smartphones usually come with a built in 'Mail' app. You definitely want to use the specific Gmail app, because this allows you to get pushmail to your device. This means that when mail is received by Gmail, you're notified on your phone as soon as it comes in. Check out this link for more info: Mobile Gmail