Listing Alerts

by admin on February 9, 2016, 10:03 pm

Of all the ways that Kunversion communicates with leads, by far the most critical are listing alerts. Listing Alerts are pretty commonly known by everyone in the business. They aren't just for sending your leads what they want though. You need to use them as a tool to get people to return to your website on a regular basis. 

You might think, well those goals are one in the same. That is not entirely true.

You must always work off of the assumption that everyone who signs up on your website is extremely volatile. They have zero loyalty. In order to build that relationship up, you must always be front and center. To do that, the criteria for your listings to send out cannot be too narrow, or you will be left by the wayside as your lead is distracted by the competition.

Kunversion helps you with this. 

Also, keep an eye out for this notification:

It will let you know that the alerts have been changed by, or for a lead. It's always a good idea to investigate, to make sure everything is setup well. We will explain what that means in the below section: "How to Setup Alerts."

Automatic Alert Setup

In most cases, when a lead registers on your Kunversion site, they look at a few properties, at least initially. We take this information (and in the case of email imports) and use it to configure listing alerts automatically for your leads. This event that configures alerts automatically is known as the 'Day 2' email:

 

It goes out 1 day after leads registers if they don't have listing alerts and looked at least 1 home. Both text and email are sent.

The Text Says: Hi, fyi here's my cell #agentphone if you ever need it, or want to see a property in a hurry

#agentname
#agenturl

How to Setup Alerts

To setup alerts yourself, you can do so by clicking on a Lead, and navigating to their alerts tab:

By Default, you can see that 'Alert 1' is selcted. To the right, you will see all of the criteria that you may choose from.

Alerts must always have at the very least, a Listing Type, and an Area. The areas appear further down.

Take a moment to note the various available options. Additional options can be added by Support if they have specific values, instead of variables. So, for example, we couldn't setup an option for an HOA fee amount, but we could setup an alert for the Name of a Lake, or the presence of a dock.

When configuring areas, they are done in two steps:

You can see there are Areas and Values are chosen independently. They are not tied or filtered together. So, if you select 'City' for example, and you choose a County, or Neighborhood in the corresponding box on the right, it will not work. You must enter the correct value that corresponds to the Area Type on the left.

An easy way to check if you get confused is to open your website, which will tell you what area type is what:

See the types listed on the right in the search results? 

Finally, an item of note is the frequency to which alerts may be set:

There are two types of emails that will be generated that you should know about.

Instant alerts are sent every hour. If there are matching listings, they will be sent. The instant alerts are also sent out in plain-text format. They are not fancy HTML to reduce the chance they are blocked by spam.

The other types, from Daily on down, are sent in an HTML format that looks very professional and contains features such as buttons the lead can use to modify their criteria.

Once you have all of your criteria set for Alert 1, you can save it, and review the results.

The thumbs up icon is telling us here that there are healthy results for the criteria we setup. These results are listings which have been listed or recently reduced in price within the last week. If you have an active market for the criteria, you can be assured that the lead will be prompted to return to the site as often as possible, and you have a greater chance of converting them into a client.

How To Send All Alert Results to your lead

Sometimes you might want to send all the listings that match the Listing Alerts Search. This can be helpful in a number of situations, such as if your lead asks you to re-send the email, for example. We've made it very easy for you to do this.

There are three ways:

  1. Send a pre-built email that has a link in it.
  2. Send a pre-built text that has a link in it.
  3. Copy the link yourself and do what you want with it.

Click on Alert Results after you have configured (or if there is a configured) alert.

Scroll down past the results, and use one of the following buttons. Each one will do what it says, such as open an email, or text to send. If you click copy link, it will copy that unique link that pertains to the lead you're viewing the alerts for. So, if you want to send an email that has your signature in it, for example, this would be useful to you. Remember, any time you send an email from Gmail, to the lead directly, it logs that email in Kunversion. So, you could click copy link, then go back to the Lead Overview, and click to email. And then, paste your link in.

Evaluating Listing Alerts Activity

A common source of uneasiness among users is the lack of any record of listing alerts that the system sends out to leads. Listing Alerts are dynamically generated and contain a ton of info:

  • Upcoming Open Houses (Because if you don't tell them, they'll just find a better source)
  • Properties that match their criteria with a button to change it
  • The latest blog post on your site (no, your teammates cannot steal your leads from a blog post)
  • A banner to click if they're curious about their current homes' value
  • Your photo/signature

This makes for a pretty substantial email. When you have a lot of leads, that's a ton of information to store. Now, you could technically CC yourself on the alerts, but really when you harness the power of Kunversion, it means generating a lot of leads, and you're not gonna want to store all those emails. Seasoned users of Kunversion rely on the automatic tracking of recent homes to get very quick and easy insights into their leads interests.

  1. Open the Lead you wish to view their Alert Activity with
  2. Click on the Alerts tab
  3. Click on Alert Results

This tab has two important functions. First, when you setup an Alert initially, it will indicate to you that you have good criteria. There is a healthy supply of recently listed properties which means the lead is likely to get regular updates. It's the purpose of alerts, keep the lead coming back to your site. Secondly, it shows you what properties of which were sent does that lead show an interest in.

This is gleaned by the size of the photos.

Here's an example of a property the lead was probably sent, or will be sent, and one that the lead clicked on. Note - on the activity tab, the larger picture (AKA Double Tile) indicates the lead Saved the Property or looked at it 5 times. On this Alerts Activity tab, it means the listing was specifically viewed by the lead. Because the listings are less than 7 days old on this tab, we can reasonably conclude that the Listing Alert email brought them back to the site. Once you get used to this method of displaying information, you'll find that processing a lot of active leads becomes much less of a chore.

How Leads Modify Alerts

Leads can of course modify their criteria. There are two avenues they may take.

1. From the Alert Email they recieve:

2. They can on your website, if they are logged in, by clicking on their name: