PPC Advertising & Ala Carte

by admin on December 15, 2015, 9:13 pm

What is PPC?

PPC stands for Pay-Per-Click. It's a form of internet advertising where a link to your site is connected with an ad that people who are interested in what the ad is about, see. They click it, and they land on your site. That click costs x-amount of money, anywhere from $0.10 to $10 (it's not limited to that range). The ad has a prominent location on a website somewhere, which is why you would pay. Once people click, it's up to the website to try to offer that person enough information to entice them to sign up on that website to continue browsing. Once they do that, they become a lead. Kunversion sites have a very good Lead Capture rate. So, the more money you buy to get clicks to your site, the more leads (a percentage of clicks) are generated!

Why is PPC important?

Well, apart from the whole getting leads bit, not much is going to be getting leads to your site, apart from what you do on your own. But you're not always going to have time to continually assess and attack different outlets to get visitors to your site. Therefore, it's a good idea to establish a baseline or "background" lead generation strategy, and then build on that. If you're very good about using Kunversion and following up with your leads, you can close more than 2% of the leads you generate into sales. So, the more leads you have, the better.

What is the conversion rate for Facebook Leads? Google?

This is largely due to how you work the system. What we can do with advertising is deliver leads. We can't sell them for you as well. What we can say, is that there is not much variation between actual "quality" and "type." We outline this in another article about how to followup and process leads. As a general rule of thumb, leads from the internet are cold leads, really, regardless of if they came from Facebook or Google. The primary difference might be that you get more personal information up front with Facebook. Google has a little bit of a different plan of attack with the keywords strategy so you can target a market, but at a price. Again, what we end up circling back to is the lead source, not the conversion rate. Based on real-world feedback, most leads on average will begin converting between 8 and 12 months after signing up, provided they were handled with due diligence. 

What is Ala Carte?

Ala Carte are a suite of add-ons we offer to provide you with easily accessible advertising strategies without you needing to know much about advertising, or paying a lot o money up front to have a third party do it for you. Not that third parties are bad, a lot of them are excellent. It all depends on your budget and how far you want to, or can, turn it up.

$5 Leads Program - If you see this button on your Dashboard, our national average for Facebook Buyer Leads is roughly $5, depending on which market you're in. 

 

 

Google Advertising (PPC) Buyer Leads

  1. Available in $500 or $1000 increments and purchased right through your client dashboard via the “Ala-Carte Products” section
  2. Billed monthly on date of purchase
  3. You tell us what areas you want to target, what agent/s should be receiving the leads and our advertising team does the rest!

***Important! Per Google rules you cannot promote your domain from multiple Google Adwords accounts. If you do your account is subject to suspension by Google.  Please make sure when placing your ala carte Google order with KV that you have no other Google Adwords accounts running using the same domain.  If you cancel your Google order with KV please do not start a new accounts/campaigns with that domain until we have paused your campaign.

***Important! Should you cancel your order it sets it to expire at the end of your billing cycle (not the day you cancel.) Please be aware not to set up another Adwords campaign for at least 48 hours after your actual billing cycle ends to avoid any Google violations.

 Facebook Advertising (PPC) Buyer Leads

  1. Available in $200 or $500 increments and purchased right through your client dashboard via the “Ala-Carte Products” section
  2. Billed monthly on date of purchase
  3. You tell us what areas you want to target, what agent/s should be receiving the leads and our advertising team does the rest!

Seller Leads PPC

  1. Available in a tidy $200/mo package ($6/day)
  2. Postcards are sent to all requests and attempts! Click here for more info
  3. If you are on an Agent Kunersion package, purchasing these ads unlock the Broker Postcards feature.

 

Whats the difference between Google and Facebook?

By and large, cost per lead. However, in some cases Google can be more effective, in other cases, Facebook is more efficient. Facebook is so commonly used by everyone anymore, so we recommend starting with that. When purchasing Facebook leads, be sure to let us know what kind of demographics you want to target, such as Age Range, Marital Status, etc.

Based on the national average, we currently project the following;

Google Leads*

24-35 leads per month with the $500 per month plan

40-65 leads per month for the $1000 per month plan

Facebook Leads*

18-30 leads per month with the $200 per month plan

40-60 leads per month with the $500 per month plan 

*results will vary depending on area

 Confused? Email us: advertising@kunversion.com 

Facebook Advertising Samples

Here are what your Facebook Ads can look like, based on various FB Advertising Options

Listing Machine:

 

Property Boost (New Listing/Regular)

Property Boost (Open House Version)

Facebook Buyer Leads

Seller Leads + Postcards

Get Foreclosure Leads

Recruit More Agents