Build Squeeze Tools

by admin on December 11, 2015, 11:09 pm

What is a Squeeze?

A Squeeze is a special link that you create to use in advertisements or social media posts. When the potential lead clicks on this link, the system records that the link was clicked. If you connect a hashtag to this link, then that hashtag will be assigned to that person, should they register as a lead. It's a very powerful tool for tracking your own advertisements/posts.

These features are found under 'Build Squeeze' on the left hand side of your Agent Dashboard.

  1. Buyer/Seller Squeeze Page Builder
  2. Single Property Squeeze Page Builder
    1. Custom Squeeze Links
  3. Custom Text Codes
  4. 800 Call Capture Number
  5. Top 5 Video Squeeze Builder
  6. Advertising Results

Buyer/Seller & Single Property Squeeze Page Builder

You'll see the drop down menu for 'Type' below. We'll cover both Buyer and Seller Type links.

Buyer Squeeze Link

Buyer Lead Squeeze Links display a set of search results relative to the criteria you select. For example, if you want to make a post about homes that were recently reduced in price, in area X, this link will display those results. 

  1. Source - identify source or "anchor" for URL. This will tell you the "name" of your link when you review your click stats later. Ideally, you would give all your different links different sources/names so that you can identify each one separately.

  2.  Specify a hashtag for this squeeze link. This will add the hashtag to any leads that sign up from this link. It's excellent for connecting specific leads to specific squeeze links so you can see directly where they came from.
    **please note, if the hashtag does not yet exist, it could take up to 2 hours to show initially from when a new lead is created with it.

  3.  Choose area you would like to pull info from the MLS for

  4.  Choose listing type; this can be any single type or multiple types of property

  5.  Choose option from drop down

  6.  Type Choose Buyer

  7.  Click Build Link

  8.  Results will show you a # of listings that match that criteria for the area you choose, if you like the results you can triple click to copy - or - click into the field and copy the link and post into facebook, buffer/hootsuite, speciality facebook groups, etc

Seller Squeeze Link

Seller Lead Squeeze Links display your sell page, without any header/footer to minimize distractions. They are great for embedding in some advertisements or sites that target potential sellers.

  1. Source - identify source or "anchor" for URL. This will tell you the "name" of your link when you review your click stats later. Ideally, you would give all your different links different sources/names so that you can identify each one separately.

  2. Specify a hashtag for this squeeze link. This will add the hashtag to any leads that sign up from this link. It's excellent for connecting specific leads to specific squeeze links so you can see directly where they came from.
    **please note, if the hashtag does not yet exist, it could take up to 2 hours to show initially from when a new lead is created with it.

  3. Choose area you would like to pull info from the MLS for

  4. Choose listing type; this can be any single type or multiple types of property

  5. Leave as none
  6. Choose Seller Type

  7. Click Build Link

  8. Results will create a customized valuation link for that particular area you specified. you can triple click to copy - or - click into the field and copy the link and post into facebook, buffer/hootsuite, speciality facebook groups, etc
    The link below is for the agent geoff wulfen of orange ecomls who pulled a listing result for the area of Chester.

To decipher this link; you will see your name.company name.com/index = this means the link is pointing back to your subdomain, then you will see the criteria of area, then sorted by definition.

Now you can copy that link (CTRL+C) and use it in email signature links (hint: find your homes value today link for seller ads) and other ads you create!

Custom Squeeze Pages

When the criteria in the above tools is too limited for what you want, you can instead build a custom search, and turn that into a squeeze page, which is pretty simple.

  1. Perform a search using all the criteria you want on your Kunversion site. (Preferrably on your subdomain)
  2. Once you see the search results, click into the address bar and copy the URL.
  3. Open up notepad or some basic text editor and paste the URL into it. We want to paste into something that is not going to try to auto link our URL. In windows, you can right click your desktop, and select new -> Text Document. Open it and paste your URL inside.
  4. On your newly pasted URL. If you see that it ends in "#rslt", please be sure to delete the #rslt. If you do not see #rslt, then proceed to step 5.
  5. At the end of the url, add &ppc= and your code, just like in the sample above these instructions. Do the same with &addht= for hashtags. Now you have something that ends just like a normal squeeze link, only the URL has all of the criteria you want in it!

Single Property Squeeze Pages

If you want to build a squeeze page for a single property the process is similar to building it for a search. Scroll down the page slightly to the Single Property Squeeze Builder Section to do so.

Custom Text Codes (Calls to Action)

This feature will allow you to generate custom codes which people can text, and recieve a response from your Kunversion Smart number in return. You can create re-usable signs (e.g. Text House1 for more info on this property!) for different listings, and things of that nature.

Click photo below to see training video

It's very easy to get started, first click on 'Add New'

You then have two fields to fill in:

1. Enter your Custom Code that you want people to text **min four characters, no spaces, only use numerals if directing to an MLS**

2. Enter the message or MLS# you want delivered to the lead when they send the custom code message to your Kunversion Smart Number*.

Once the code is added you'll be able to see how many people texted that code, and if you need to edit it in the future you will find the edit button on the right hand side.

Once you create a code, Kunversion knows that you created it. So, when someone sends a text that is that code to your team's smart number, the text lead always goes to you.

The Smart Number is associated with the brokerage. Every agent within that brokerage has the same Smart Number so it is very important to create your own Custom Text Code call to action to ensure your marketing efforts point back to your efforts and subdomain. Your Smart Number is located on the bottom left of your dashboard.

The default Custom Text Code is the name of the agent associated with the platform. For example at the bottom left ofthe dashboard you will see "Have leads text "agents name" to 555-555-1212." When a lead texts the agents name to the brokerage smart number, Kunversion will automatically send a link to Millions Mapped to the lead.

 

Kunversion provides you with a tool free call capture tool for use on your advertising. The number is 1-844-262-PICS(7427), and the point of it is to be a one stop national search for all the pictures for any for sale listing. The system send MMS (picture messages) the lead up to 10 photos of the listing & lets you know they did it. When they call they have three options.

1. Enter a MLS # - which when entered if it is your listing, it will go to you.
2. Say an Address - we do voice to text translation and find the listing. If it's your listing it will go to you.
3. Enter an Agent Code - Your agent code is 1, if you don't have any listings and want to use the call capture just give them this code, when they enter it you will get their cell number.

Top 5 Video Squeeze Builder

Kunversion allows you to leverage video to generate leads via your text message system. Pick a theme in your area such as; Top 5 Foreclosures in *Your Town*, or *Top 5 Waterfront Condos in *Your Town*, Top 5 HUD Homes in *Your Town*.

There are two ways to utilize the Top 5 Video Squeeze Builder;

A. Enter in the title and 5 MLS numbers and build the video (note: if the listings are not yours, then you should use option B to create a custom text code call to action. We send text inquiries on listings to the listing agent by default.)

or

B. Enter in the title and 4 MLS numbers, incorporating a Custom Text Code into the last field as a call to action, and build the video

Step 1: Fill in the appropriate information

Step 2: Click on Build Video (in red). The program will start creating the video and you will see something similar to this as the video builds;

Step 3: Click on video play to preview

Step 4: Right click on the link address, and click on Save link as...

Step 5: Save link in chosen file. This will save as a mp4

Step 6: Open your YouTube account

Step 7: Click on Upload in upper right corner

Step 8: Select file/s to upload onto YouTube

Step 9: File will upload into YouTube. Fill out basic or advanced info on YouTube form

Step 10: Publish Video

Step 11: Post video to any electronic media you want to, load it into a blog, etc.

Click here for a link to the Squeeze Page Kunversation

Advertising Results

This will actually show you how successful your custom squeeze links are. Here you can see how many people clicked the link, and how many became leads as a result. This is essential for cross referencing your different advertisements to see which ones are more successful!